Low-cost airline Monarch Scheduled has ended its complementary in-flight meal service and launched what it described as “a new, innovative in-flight menu”. A spokesman for the airline explained that: “Instead of offering the traditional set meal included in the price of the flight, passengers will now have the option of buying a delicious hot meal, freshly baked snack, light salad, imaginatively filled sandwich or full English breakfast – at any time of day.” The changes have been implemented as part of an on-going review of Monarch Scheduled’s products and services. Extensive research into customers’ in-flight catering preferences, showed that the majority would prefer to have a wide choice of food which they could purchase, rather than being presented with a set in-flight meal. Anyone making a new booking from May 11, for travel from July onwards, will be able to purchase their choice from the new menu range available on-board. Passengers who have already purchased their tickets for travel from July onwards will be entitled to free food and drinks, selected from the new menu range.
Monarch launches menu
Airlines May 27, 2004
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