While summer 2024 is just around the corner, there is already a huge demand for Algarve villa getaways in 2025. With a growing trend toward personalised and private accommodation, tourists increasingly opt for villa rentals over traditional hotels.
Furthermore, SandyBlue is seeing increased interest from specific locations, indicating growing markets across the globe. As the Algarve prepares to welcome this new wave of visitors, property owners have a prime opportunity to enhance their offerings and maximise their rental income.
The current demand for 2025
Having recently launched 2025 availability and rates, it has allowed our team to carefully analyse market trends and help owners make the most of this demand in advance. In the last month alone, there has been a noticeable increase in villa holidays from USA, Canada, Spain and Brazil compared to 2023. In particular, online traffic from the Canadian audience increased 125% YoY.
This demand is not just for the peak summer season. With specific audiences opting for particular periods throughout the whole year, it provides a fantastic opportunity for villa owners to list their property now to ensure it reaches maximum rental income for the whole year. A full calendar of bookings means more happy guests, more feedback to enhance interest and a great return on investment for the property.
Pricing strategies to target the right audience
Tourists looking for a 2025 getaway are fully aware of the advantages of being ahead of the curve. Not only can they secure their ideal dates and property availability, but they will also be on the lookout for early bird deals and the right price. More tourists are price-conscious, meaning they like to plan ahead as much as they can. Listing a property for 2025 bookings now can help reduce any hesitance potential guests have.
A strategic pricing plan allows villa owners to remain competitive in a crowded market by aligning their rates with peak travel seasons, local events, and market demand. By setting prices ahead of time, owners can take advantage of early bookings, secure a steady income stream, and create more opportunities to get involved in special campaigns. Establishing this clear and consistent pricing helps build trust with potential guests, encouraging them to book confidently.
Creating new opportunities for villa owners
With a busy summer season incoming, it doesn’t mean the SandyBlue team isn’t looking ahead to the next year. Working closely with our existing owner partners, we are already strategising to further enhance marketing, offering maintenance suggestions and setting pricing that attracts tourists to book their 2025 getaway ahead of time!
By SandyBlue Team
|| features@portugalresident.com
SandyBlue – Algarve villa rental specialists.
289 392 236 | www.sandyblue.com
