ÁguaKing brings successful California water softener to the Algarve

ÁguaKing Portugal introduces an innovative electronic water softener, with proven success in California, to the Algarve market.

ÁguaKing Portugal, a new marketing agency for LifeScience Products Group, today announces the launch of an innovative, electronic water softener to combat the Algarve’s hard water problems in the home, garden and pool. Developed to deliver on the special needs of the Portuguese market, the new ÁguaKing range draws on the 30-year success of AquaRex in the sunshine states of the USA.

An environmentally friendly alternative to salt-based water softeners, the chemical-free solution emits a signal into hard water that prevents the build-up of encrusted limescale while removing existing scale deposits. It softens the water so soap lathers more efficiently, hair washes silkier and heaters remain clog-free. The solution also uniquely:

– Delivers the energy and performance benefits of expensive salt softeners while retaining the healthy minerals found in hard water;
– Needs no ongoing maintenance or servicing, and continues to work even when no water is flowing, so even if a property is unoccupied, the water continues to be treated;
– Allows the use of salt water in swimming pools while making the water sparkle and doing away with unsightly scale on tiles;
– Delivers clean garden sprinkler heads, maintaining constant flows of water to grass and flowers throughout the hot summer months.

“Traditional approaches to dealing with hard water at home are expensive and time consuming”, says John Banks, CEO for ÁguaKing Portugal. “Our zero-maintenance cost-effective solution improves water pressure in a few weeks, so water flows faster and heating and irrigation systems work much more efficiently, using less energy. Nothing else can match this performance improvement particularly when water is bore hole.”. To learn more about this innovative solution, please contact Janet Hull, Marketing Director for ÁguaKing Portugal.

UK: (+44) 7767 823 602
Portugal: (+351) 928 223 079
(chamadas para as redes móveis nacionais / calls to the national mobile networks)
info@aguaking.pt | www.aguaking.pt

John Banks, CEO for ÁguaKing Portugal, is an advertising executive and entrepreneur. A graduate of London’s Westminster Business School and Fellow of the Institute of Practitioners in Advertising (IPA) he rose to become European Marketing Director, then International Chairman, of Young & Rubicam in the 1990s, before starting his own agency Banks Hoggins O’Shea which he sold to FCB Global in 1999. Since then, he has been Chairman of 5 other businesses. ÁguaKing Portugal is his latest business venture which he describes as delivering on his love for Portugal. He has had a holiday home in the Algarve for over 35 years.

John Banks, CEO for ÁguaKing Portugal

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