A journey through time: the evolution of a legend

Text by José Barros Rodrigues, Ducati Faro Manager

The early 1900s brought real fervour to the electronics sector in Bologna. Guglielmo Marconi was receiving worldwide praise for the invention of radiotelegraphy. And so it was that Ducati embarked on its epic journey with the radio. Adriano Cavalieri Ducati patented a short-wave transmitter with which he managed to connect with the United States. Together with brothers Bruno and Marcello, Adriano founded the Società Scientifica Radio Brevetti Ducati on the 4th of July 1926. The success was staggering, and within ten years Ducati was providing thousands of people with work and had opened a large factory in Borgo Panigale.

Ducati gets Italy back on the road

Italy was reborn during the years of post-war reconstruction. In the immediate post-war period, micro-engines that could be fitted to any bicycle were perfect for providing emergency mobility. The Ducati Cucciolo became a social phenomenon, reuniting a nation that needed to get around.

A person riding a Ducati Desert X like the ones available at the newly set Ducati Faro centre.

A journey through time: the evolution of a legend

Past and present merge on an unforgettable voyage through the annals of the Borgo Panigale manufacturer. From humble beginnings back in 1926 to glorious victory in championships around the world, Ducati has shaped its identity with its innovations and winning spirit.

The newly settled Ducati Faro has come to increase all the passion that authentic, inimitable and adrenaline-fueled experience with this fantastic red bikes. Placed in Faro Porsche Centre building, the premises are eager to welcome all the present and future ‘Ducatisti’, providing an outstanding experience and a servicing according to the high brand level expectations. Welcome to Ducati Faro.

(+351) 289 888 911
(chamada para a rede fixa nacional / call to the national landline)
gerencia@ducatifaro.pt | ducati.pt

A person riding a Ducati Panigale like the ones available at the newly set Ducati Faro centre.

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