MONCHIQUE’S NATURAL mineral water has undergone a facelift, with new packaging and marketing strategies to present the product to Portuguese and foreign markets as modern, trendy and, above all, “chic”.
The still water, renamed Chic and packaged in either clear or blue plastic bottles, can be bought in a variety of outlets across Portugal including El Corte Inglês, Vila Sol Shopping in Vilamoura, Apolónia supermarkets and Intermarché in Lagoa.
Chic is also the official water at the Algarve’s Expo 2008 stand in Saragoza, Spain and was also served at this year’s international film festival in Cannes, France. Each bottle costs around 1.29 euros and 1.59 euros.
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