When it comes to renting out a larger villa, understanding the target market is crucial. Larger villas have the unique advantage of attracting a diverse range of guests, each with different needs and expectations.
At SandyBlue, we work with our owner partners to identify these audiences and tailor their approach, so they can maximise the villa’s appeal and occupancy rates. By promoting the right features and targeting the correct audience, success is guaranteed.
What audiences do larger villas attract?
Larger villas are perfect for joint families looking to spend quality time together. These groups often seek properties with multiple bedrooms, spacious living areas, and family-friendly amenities such as swimming pools, game rooms, and large dining spaces.
In the era of remote work and team-building activities, larger villas are increasingly popular for corporate retreats and work getaways. Companies seek out properties that offer a mix of relaxation and functionality – think comfortable meeting spaces, high-speed internet, and breakout areas for brainstorming sessions.
Multi-generational travel groups often look for spacious accommodations where grandparents, parents, and children can enjoy quality time together. Furthermore, a growing space is that of luxury influencers and travel experts. They seek the most luxurious experiences to promote to their own audiences. With such diverse groups being drawn to large villas, the villa rental strategy also needs a diverse approach.
How to tailor your rental strategy
At SandyBlue, our teams come together to ensure each villa is not only promoted to these audiences but can also offer the ultimate experiences. First, it’s all about highlighting the features that people want from a larger villa. Focusing on bedrooms and bathrooms is key for larger groups, so ensure these details are crystal clear.
For these audiences, it’s important to offer more. Going above and beyond will create lasting memories, with returning guests and powerful reviews for the villa. SandyBlue provides additional services such as concierge support, local activity recommendations, and event-planning assistance.
Not all audiences will be on the same platform, meaning the marketing strategy needs to be streamlined. For example, large families might respond better to lifestyle content on Instagram, while LinkedIn would be the perfect platform for targeting corporate events. Having a villa rental agency that understands the power of digital marketing campaigns means you don’t have to worry about a thing – something we at SandyBlue pride ourselves on.
Putting your villa on the map!
Whether catering to joint families, hosting memorable family events or accommodating productive work retreats, your villa can become a sought-after rental property with the right approach and partnerships. As always, we at SandyBlue are always ready to talk to owners who are looking to rent their villas out to guests.
By SandyBlue Team
|| features@portugalresident.com
SandyBlue – Algarve villa rental specialists.
289 392 236 | www.sandyblue.com
