One of the most exciting trends for 2025 is the rise of multi-generational holidays.
Families are choosing to bring together grandparents, parents and children for memorable getaways, often seeking luxurious, spacious accommodations to suit everyone’s needs.
For villa owners in the Algarve, this trend is an unmissable opportunity. By catering to this growing demand, you could transform your villa into a prime choice for these group getaways. Here’s why this market is a game-changer and how you can attract these valuable guests.
Advantages of targeting multi-generational guests
Multi-generational groups aren’t just looking for a holiday; they’re looking for a memorable villa where everyone in the family feels comfortable. Larger family groups often book premium properties with higher nightly rates. The added value they seek, such as extra bedrooms, communal spaces and child-friendly amenities, means you can charge a competitive yet attractive price.
With fond memories comes familiarity. Once a large family find a villa that suits their unique needs, they’re likely to return year after year, building a long-term relationship with your property. Furthermore, they’re likely to consider off-peak travel too – multi-generational holidays often align with school breaks like half-terms or Easter. This helps to maximise your villa’s availability year-round. Finally, there is nothing more powerful than word of mouth. These groups will share their experiences with similar groups, creating organic promotion for your villa.
How can your villa attract this market?
To stand out as the ideal choice for multi-generational groups, it’s crucial to tailor your villa and marketing efforts. Of course, SandyBlue helps all owner partners do just that. Ensure your villa offers versatile sleeping arrangements such as twin beds, sofa beds, or adjoining rooms. Communal spaces like a large dining area, spacious living room, and outdoor seating are also essential.
From cribs and highchairs to board games and pool toys, small touches can make a big difference. Highlight these features in your property listing to appeal to families. If our owner partners cannot directly provide these, our guest experience team is on hand to provide the guests with exactly what they need.
For grandparents and parents, having indulgent amenities like a private pool, hot tub or outdoor barbecue area can seal the deal. It’s not just about what is at the villa itself – families love to explore! Promote family-friendly attractions close to your villa, such as beaches, golf courses or historical sites. Offering a guide to the area can make your property even more appealing.
Tap into this market in 2025!
It’s the Christmas season, so families will be coming together to celebrate and maybe discuss their next big getaway. So, now is the time to get in front of this audience. SandyBlue specialises in helping villa owners unlock their property’s potential, ensuring it becomes a sought-after property for multi-generational groups.
By SandyBlue Team
|| features@portugalresident.com
SandyBlue – Algarve villa rental specialists.
289 392 236 | www.sandyblue.com
SPONSORED CONTENT
