Rubies in the Rubble ketchup has been voted Best Supermarket Ketchup by The Sunday Times
England’s traditional ‘fish and chips’ has never tasted so good thanks to a Portuguese brand of tomato ketchup using 100% Portuguese tomatoes which has been voted the Best Supermarket Ketchup by The Sunday Times.
The ketchup from the brand Rubies in the Rubble is produced exclusively by Casa Mendes Gonçalves and might soon be adopted as a brand in Portugal.
That’s because Casa Mendes Gonçalves now has a stake in the company through the creation of a joint venture, with the aim of reinforcing a commitment to better appreciate Portuguese tomatoes and market them internationally as a unique brand and produce.
“We are very proud to produce the best ketchup in the UK, elected by The Sunday Times, and excited to announce that Casa Mendes Gonçalves has a stake in the company Rubies in the Rubble, in addition to continuing to be exclusive suppliers,” explains Ricardo Ferreira, CEO of Casa Mendes Gonçalves.
“We believe that this partnership will be essential to reinforce our commitment to sustainability, combating food waste and recognising the value of Portuguese tomatoes.”
Rubies in the Rubble, a brand specialising in sustainable condiments, is dedicated to combating food waste by taking advantage of surplus and imperfect fruits and vegetables in its recipes. Now, it becomes the latest brand of Casa Mendes Gonçalves, joining Paladin and Peninsular.
“We could not be happier and more excited in this partnership with Casa Mendes Gonçalves. At Rubies in the Rubble, we have built a brand that is respected and purposeful, and we look forward to making an even bigger impact through our partnership,” explains Jenny Costa, founder of Rubies in the Rubble.
Since it was created in 2012, the British brand has transformed more than 992 tons of surplus and imperfect fruits and vegetables, and the sale of its products has already prevented the emission of more than 832 tons of CO2.
Casa Mendes Gonçalves, headquartered in Golegã, employs more than 417 employees of 12 nationalities.
By CHRIS GRAEME
Editor, Essential Business
