IRISH LOW-cost clothing retailer Primark is to expand the brand into Portugal next year.
A spokesman for Primark in the UK told The Resident: “Primark’s finance director John Bason has announced that expansion into Portugal is part of the company’s next stage of development.”
Primark began its expansion plans into Iberia in Spain in 2006. “We are now under property negotiations to open a number of stores in Portugal in 2009, however we cannot yet say where these will be located or exactly how many there will be,” said the spokesman.
Following their motto Look good, pay less, it is believed the products to be sold in Primark in Portugal will be of the same genre as in its international counterparts: fashionable design at low costs.
With this move into Portugal, Primark is expected to cause a stir among Zara and Modalfa, the present market leaders in the country.
Primark currently comprises 177 shops in three countries, the UK, Spain and Ireland and was founded in 1969 by Irishman Arthur Ryan and originally named Penneys.
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