ÁguaKing Portugal introduces an innovative electronic water softener, with proven success in California, to the Algarve market.
ÁguaKing Portugal, a new marketing agency for Lifescience Products Group, launches this month an innovative, electronic water softener to combat the Algarve’s hard water problems in the home, garden and pool. Developed to deliver on the special needs of the Portuguese market, the new ÁguaKing range draws on the 30-year success of AquaRex in the sunshine states of the USA.
An environmentally friendly alternative to salt-based water softeners, the chemical-free solution emits a signal into hard water that prevents the build-up of encrusted limescale while removing existing scale deposits. The home unit, which was developed by Lifescience Products, is the only product with performance verification from the international plumbing certification authority IAPMO R&T Labs.
“More than thirty years of research and development have gone into our electronic water solutions”, says Jonny Seccombe, Chief Scientist and Chairman for Lifescience Products, and CEO for Aqua-Rex LLC in the USA. “We are pleased to be bringing these distinctive products to the Algarve market.”.
ÁguaKing Portugal has the sole marketing and distribution rights for Lifescience Products in Portugal. Its mission is to contribute to the environmental stewardship of water management in Portugal through tackling hard water problems, starting with ÁquaKing. The new range provides variety by purpose (home/ pool/ garden), heating source and pipe size and comes with the offer of a 100-day money back guarantee. Although ÁquaKing products are easy to install, the services of a Probuilders plumber are available on request. The range is marketed through a new website, and a 3-month advertising and social media campaign, using Algarve media and digital agencies Atelier do Sul and Growme. A special promotional offer of 10% discount can be offset against the first purchase. To learn more about this innovative solution, please contact Janet Hull, Marketing Director for ÁguaKing Portugal.
UK: (+44) 7767 823 602
Portugal: (+351) 928 22 079
(chamadas para as redes móveis nacionais / calls to the national mobile networks)
info@aguaking.pt | www.aguaking.pt
Jonny Seccombe is a scientist and chartered accountant. A graduate of the Oxford University with an MA in Geography and Geology, he worked for Coopers & Lybrand in London, in manufacturing and consultancy for a wide range of businesses. In late 1994 he went into business with a partner at LifeScience Products Ltd, and in 1998 he acquired full control. Since then, he has been engaged in evaluating, designing, manufacturing and supplying high-technology water treatment equipment as alternatives to existing long-standing technologies. In 2008 he also set up Aqua-Rex LLC to market Aqua-Rex to the sunshine states of the USA. In 2025, in partnership with CEO, John Banks, the is bringing his innovate technologies to Portugal under the ÁguaKing range and brand name.
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