The Algarve’s connectivity is growing. 2024 has so far been an exceptional year for the region, with more guests than ever choosing the Algarve as their go-to destination. As villa rental specialists here in the Algarve, SandyBlue has traditionally seen most demand coming from the UK and Ireland.
However, this is slowly changing as new markets emerge. Since 2023, there has been incredible growth in interest from the US market in particular. Not only does this mean great things for tourists looking for a new experience, but also for villa owners who want to maximise the potential of their property.
Key travel insights from the US market
Comparing 2023 to 2021, SandyBlue has seen a 63% increase in traffic from the USA. While millennials make up most of this audience, particularly the age 35 to 44 bracket, we also see interest from the 55 to 64 age bracket.
As this audience continues to grow in 2024, it demonstrates the strength of the Algarve’s villa rental market is solidifying the region as a global big hitter in the travel and tourism arena. Of course, guests will expect the best experience possible.
Our data shows particular interest in certain features. The most popular villas for the US market are those close to the beach, with tourists keen to enjoy the Algarve’s award-winning beaches.
The concept of extended stays and ‘workations’ have also piqued their interest, with the rise of remote working continuing in many industries. Finally, there has been increased traffic for the larger villas, indicating that bigger families will be committing to travel to the Algarve for an unforgettable experience.
Guest seeking first-class amenities
When renting a summer villa in the Algarve, guests often seek a blend of comfort and luxury to make the most of their getaway. In order to succeed in the villa rental space, listening to feedback and the needs of the guests is imperative. Heated pools are highly desirable, offering year-round swimming even during cooler evenings. Fast, reliable Wi-Fi is essential for both leisure and remote work, ensuring seamless connectivity.
Fully equipped kitchens, complete with modern appliances, appeal to guests who enjoy cooking or need convenient meal options for families. Games rooms, stocked with entertainment like pool tables and video games, are a big hit for keeping everyone entertained. Other sought-after amenities include spacious outdoor areas with BBQ grills, air conditioning and in-villa services as an extra.
Great opportunities for Algarve villa owners
These key insights are invaluable to property owners in the Algarve. The interest in beachside locations, longer stays, and spacious villas shows that tourists are seeking more premium experiences.
Property owners can take advantage of this by marketing their properties as high-end, conveniently located and perfect for extended getaways. The American market showing interest in longer stays and luxury experiences translates into more consistent rental income and higher profitability for property owners.
Marketing the Algarve to the US audience is a powerful way to raise awareness and attract new visitors who want to learn more about the region’s appeal. At SandyBlue, a key mission is to work with property owners to educate potential visitors about the Algarve’s lifestyle, attractions and beautiful accommodations.
This immediately boosts interest and allows villa owners to expand their pool of guests. As more US tourists become aware of what the Algarve offers, the rise in villa rental enquiries from this market is set to continue in 2024 and beyond.
Encouraging guests and owners to embrace this success
As champions for the Algarve, it’s exciting for the SandyBlue team to witness this growing engagement from the US market. Not only does it show tourists that the region is absolutely worth a visit, but it also gives hope to villa owners that their properties will get the attention they deserve.
By SandyBlue Team
|| features@portugalresident.com
SandyBlue – Algarve villa rental specialists.
289 392 236 | www.sandyblue.com
