The Algarve has once again proven itself as a premier travel destination, receiving the prestigious title of ‘Best Summer Destination’ at the Irish Travel Industry Awards 2025. This recognition follows an exceptional year for regional tourism, with record-breaking visitor numbers, increased airport passengers and a surge in golf rounds played.
In 2024, the Algarve set a new record by welcoming 5.2 million guests, surpassing the previous 5.1 million record from 2023, according to the Algarve Tourism Board.
With such a strong upward trend, there has never been a better time for property owners to capitalise on the region’s growing popularity. Demand for high-quality holiday rentals is on the rise, and villa owners who act now can ensure they attract guests and maximise their rental income in 2025 and beyond.
Why now is the time to set your rental strategy
Winning ‘Best Summer Destination’ at the Irish Travel Industry Awards reinforces the Algarve’s reputation as a world-class holiday spot. The UK and Irish markets have long been a key source of visitors to the region, and this accolade will further drive interest from new and returning guests alike.
Furthermore, as tourists seek private, high-end accommodation, the luxury villa rental market is poised for growth. Owners who take the right steps now will be well-positioned to attract high-quality guests and enjoy strong returns.
The continued rise in tourism means increased competition among villa owners. Those who establish a strong rental strategy now will be best positioned to benefit from the influx of visitors, ensuring their properties remain fully booked throughout the high season and beyond.
The Algarve’s appeal is not just seasonal; growing interest in year-round travel, including winter sun breaks and golf holidays, means owners can secure bookings throughout the year.
A helping hand
As the leading villa rental specialist in the Algarve, SandyBlue offers an end-to-end service to help owners optimise their rental potential. Our expertise in marketing, guest experience, and property management ensures that villas achieve maximum occupancy and deliver a seamless guest experience.
Of course, there is plenty to do when setting a villa rental strategy. We strive to make this a seamless and worry-free experience for new owners, so it’s important to start with the basics! Once all legal requirements are dealt with, owners should ensure their villa is well-presented with modern amenities and high-quality furnishings to attract guests.
A competitive pricing strategy, aligned with seasonal demand, will help secure bookings year-round. Finally, professional marketing and guest management such as high-quality photography, digital campaigns and seamless check-ins are essential for maximising occupancy and enhancing the guest experience.
With SandyBlue’s expert support, owners can optimise their rental strategy and achieve the best results.
Opportunity awaits
With the Algarve’s popularity reaching new heights, now is the time for villa owners to establish a winning rental strategy. SandyBlue makes the process seamless, ensuring owners benefit from the region’s growing tourism market without the stress of managing bookings themselves.
By SandyBlue Team
|| features@portugalresident.com
SandyBlue – Algarve villa rental specialists.
289 392 236 | www.sandyblue.com
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