Scientists at the Guatemala’s Maya Biosphere Reserve have been using cameras to observe and track the movement of jaguars for the Jaguar Conservation Programme.
But jaguars are solitary creatures that rarely, if ever, expose themselves to the cameras. Scientists experimented with various substances to attract the jaguars until they settled on Calvin Klein’s Obsession for Men, deemed “most effective in attracting the jaguars”.
After several years of testing with different fragrances, scientist found that spraying Obsession for Men, a cologne known for its complex scent, onto the motion activated cameras throughout the reserve successfully captured the jaguars’ attention.
Twenty-three other fragrances were also tested but Obsession for Men kept the cats’ attention for longest. Nina Ricci’s L’Air du Temps came in second.
Source: www.reuters.com
