Dear Editor,
After reading last week’s Algarve Resident, the letter to the Editor regarding a reader’s dissatisfaction towards Zoomarine’s 50% discount campaign for the residents caught my attention. We would like you to please publish our answer:
1) In the first place we’re very sorry that he was displeased about the campaign and that his interpretation has had a negative feeling on him.
2) In fact when we launched the resident campaign we saw it as positive, proactive and, most importantly, it was directed at the Algarve residents, who we consider to be one of our dearest and most important targets of our activities and communication. Since the opening of Zoomarine, almost 22 years ago, Algarve residents have embraced and helped our project and we are very proud to claim being an Algarve based company. On the other hand, and like the reader, all of us Zoomarine employees are Algarve residents as well.
3) I’m also sorry we couldn’t pass our message with campaign conditions more effectively. In fact, if he had come with his Algarve resident family to Zoomarine, all of them would have benefitted from the 50% discount. Additionally, if they had brought, as friends, another family that didn’t lived in the Algarve, then this family would also have benefitted from the discount, as stated in the terms of the campaign.
4) We do think our product is worth the price and we believe our customers value it as well. When we ask our customers at the end of the visit what they thought about the park, the vast majority considers it either cheap, reasonable, fair or good value for the money.
5) We are very aware of the difficulties that presently lie ahead in the economies of the families, difficulties that the families of our employees share as well. For that reason we create discount campaigns, cooperation with other companies and other marketing actions with the purpose of making it more attractive and accessible to the families to continue to visit and enjoy a wonderful day at Zoomarine.
6) When he and his family comes and visits Zoomarine, we do hope he has a fun-packed day and I would be very glad to have the opportunity to greet him and to welcome him to our “house”.
7) We will take due note of all the suggestions he wrote, which we will communicate internally. We’ll work in the future to solve the relevant issues he brought up and we hope to be able to provide a better service to all of our visitors. At the end of the day, what motivates us the most in our wonderful activity is the happy smiles in the faces of all of our visitors and friends.
Diogo Rojão
Head of communication, Zoomarine
