The Algarve is promoting its appeal as a business tourism destination to the Hungarian, German and Spanish markets.
Initiatives by the Algarve Tourism Association (ATA) started in Budapest, Hungary, last week where the region was promoted for the first time at the Great Hotels Forum aimed at the East European markets.
Following the success of previous years, the ATA was then present at the EIBTM, the Global Meetings & Events Exhibition, held in Barcelona, Spain, from November 27 to 29.
The region was promoted as part of the Turismo de Portugal stand, which focused on the meeting industry segment. On December 5, a set of business-to-business initiatives involving the press, tourism professionals and meeting industry agencies will take place in Dusseldorf, Germany.
Back in Spain on December 12 and 13, the Algarve region will be promoted in Seville and Madrid in further business-to-business actions.
The Algarve’s promotional video ‘Algarve, Europe’s Most Famous Secret’ will be screened and a presentation promoting tourist products in the incentives and corporate meetings segment will be held.
These initiatives are part of the association’s action plan for 2012.
