The Algarve Tourism Association (ATA) is entering November with a packed agenda of national and international events aimed at promoting the region across key markets. From London to Dubai, the Algarve will showcase its versatility – from business tourism to walking festivals – in a month-long campaign to reinforce its image as a year-round destination.
“Although we are moving quickly toward the end of the year, the Algarve’s international promotion continues at a strong pace, with multiple initiatives that reinforce the region’s presence in the main European markets,” said ATA president André Gomes. “In November, most of the initiatives will be directed at industry professionals and the international press, including key trade fairs such as the WTM and the IBTM, as well as events that, besides promoting the destination, allow us to follow trends, deepen our knowledge, and strengthen partnerships.”
According to the region’s tourism boss, promotional efforts will focus on “two key products” in November: business tourism and hiking. By “strengthening ties with industry professionals and decision-makers while also engaging with the region’s future holidaymakers”, the Algarve aims to establish itself further as a “versatile, authentic, and competitive destination, capable of offering memorable experiences across all segments,” Gomes added.
The promotional marathon begins with the World Travel Market, taking place in London from November 4 to 6, one of the world’s leading travel industry events which brings together around 50,000 travel professionals. The Algarve’s participation is particularly strategic, given the historical and economic significance of the UK and Irish markets, which together represent nearly half of the region’s international overnight stays.
Immediately afterward, from November 6 to 8, the Algarve will head to Marbella, Spain for The Meetings Space Autumn, a key event for the Meetings, Incentives, Conferences, and Events (MICE) sector. There, ATA representatives have already scheduled 22 meetings with potential clients.
At the same time, the ATA will host a press trip for journalists from Germany and the UK to coincide with the Walk & Art Fest in Barão de São João, Lagos, from November 6 to 10. The festival combines themed walks with art and nature, and the visit aims to raise awareness of the Algarve Walking Season, a program that promotes the region’s many hiking festivals and highlights its natural and cultural heritage.
From November 9 to 12, the Algarve will participate in the ICCA Annual Congress, one of the world’s most important meetings for the congress and events industry. This year’s edition, hosted in Porto, Portugal, provides an opportunity for the Algarve to strengthen its profile within the global MICE network and engage directly with key international partners, ATA says.
The promotional journey continues north to the Baltic countries between November 11 and 13, where the ATA will join the Travel Trade Roadshow Baltic, visiting Vilnius, Riga, and Tallinn. The initiative aims to build stronger relationships with travel agents and tour operators in Lithuania, Latvia, and Estonia – described as emerging markets where interest in the Algarve has been growing steadily.
From November 13 to 15, the Algarve will take part in the Ecoluxury Fair in Rome, a European showcase that blends luxury travel and sustainability. ATA will then join the ALHI International Executive Exchange from November 14 to 16, an exclusive event for decision-makers in the luxury and MICE segments to be hosted in the Algarve.
Business promotion continues with the IBTM World in Barcelona from November 18 to 20, one of the largest global fairs dedicated to the MICE industry. The following days, November 19 and 20, will see the Algarve hosting two media roundtables in Berlin and Munich under the theme “Walk & Inspiration”. These sessions will bring together journalists from Germany, Austria, and Switzerland to discuss the region’s walking festivals and trails, complemented by tastings of Algarve wines and the traditional cataplana dish.
From November 24 to 26, the region will welcome a familiarisation visit (fam trip) from Abercrombie & Kent, a renowned British tour operator specialising in tailor-made luxury travel. The visit will showcase boutique hotels, local gastronomy, and exclusive cultural experiences, with the goal of positioning the Algarve as a top destination for high-end travellers from the UK and the US.
Later in the month, between November 26 and 28, the Algarve will also be represented at Portugal in Love, a major wedding industry event in Évora. The goal is to attract more destination weddings and celebrations to the region, emphasising its romantic appeal and scenic venues.
As the month draws to a close, the ATA will host another press trip, this time for Dutch journalists, during the Monchique Walking Festival from November 27 to 30. The initiative highlights the Algarve’s nature, wellness, and outdoor tourism offerings.
Finally, the Algarve will wrap up its November campaign at the M&I Flagship Dubai 2025, running from November 30 to December 4. This international business tourism event gathers top buyers from around the world, offering the region a prime platform to promote itself as a trusted, high-quality destination for meetings and incentives.
