What makes a brand truly stand out today? It’s more than just a logo. It’s the story it tells – and the community it creates.
Join the British-Portuguese Chamber of Commerce (BPCC) on Thursday, July 24, at the Hilton Vilamoura As Cascatas Golf Resort & Spa, for an inspiring morning on how branding and community-building are evolving in the age of AI.
Learn how strong brands are built, why digital communities are essential, and how creativity is being reshaped by emerging tech.
This interactive session offers expert insights, practical takeaways, and the chance to connect with like-minded professionals over coffee.
What we’ll cover:
- How branding has evolved over the decades
- What modern brands really need to succeed
- The role of AI in creative work
- Why building community is key to loyalty and growth
- Practical ways to start or strengthen your own community
Meet the speakers:
- Suzi Steinhofel – Founder, Designworks
Branding expert with over 20 years of experience. Suzi will explore how brand building has changed, what businesses need to thrive today, and how AI is impacting the creative world. - Claire Ferreira – Founder, Mums in Marketing
Award-winning community builder. Claire will share how digital communities grow trust, fuel brand loyalty, and drive business success.
Event schedule:
- 9.30am – Welcome and arrival
- 9.35am – Presentations
- Suzi Steinhofel: “Branding – Then, Now & AI”
- Claire Ferreira: “Digital Communities as Brand Builders”
- 10.15am – Q&A
- 10.30am – Coffee and networking
Tickets: Members: €15 + IVA | Non-members: €25 + IVA
Places are limited. To register, click here.
