Despite technological challenges, Portugal remains resilient and companies are looking forward to 2026 with confidence.
At the event ‘Looking at 2026 – Prospects in Debate’, organised by the American Chamber of Commerce in Portugal and held at the Sottomayor Palace in Lisbon last week, Portugal’s Secretary of State for the Economy, João Rui Ferreira, stressed the importance of strategic factors that boost competitiveness in Portugal: qualified human capital, an efficient energy sector, digital infrastructure, and Portugal’s position as an Atlantic bridge.
In the discussion panel that followed, these trends were reinforced: Carlos Robalo Freire (Aon) stressed the importance of risk management and resilience; João Mota (Void Software) shared the experience of growth in the US market; João Machado (Pestana Hotel Group) highlighted investment in talent and technology; and Hugo Marcelo Nico (Tabaqueira) underlined the role of innovation and sustainability in exports.
In an increasingly demanding international context, a central idea remains: there are clear challenges but also confidence in Portugal’s conditions to continue to grow and compete globally.
Source: AmCham Portugal/Essential Business
