Zoomarine Algarve has launched a new “visual identity” to mark its 35th anniversary, updating its brand while highlighting its long history with generations of visitors.
According to the Guia-based theme park, the rebrand is intended to accompany the growth of a project that has become part of the “memories and experiences of thousands of families over several generations”.
Since opening, Zoomarine says it has built its identity around “combining entertainment and learning in a single experience”.
The new visual identity is presented by the organisation as a natural step in its journey and reflects its positioning as a destination that brings together a “modern zoo, amusement park and water park in one location”.
The park also states that this integrated offer remains aligned with its mission to “promote knowledge, conservation and environmental education in a fun and passionate way that helps bring visitors closer to marine life.”
Visually, the refreshed brand introduces what the park describes as a more “contemporary and fluid style”. The logo has been simplified for clearer reading and easier use across digital and physical platforms. At the same time, the symbol retains references to “water, fun and the emotions associated with a visit to Zoomarine”.
The park says the fresh new look is intended to go beyond aesthetics by reinforcing the emotional connection visitors feel during each trip, whether with family, friends or through contact with nature.
As part of the transition, the park is also highlighting sustainability measures linked to the previous branding. According to Zoomarine, materials connected to the old logo will be recycled or reused through a partnership with the Merece movement, which will transform them into urban furniture.
Old staff uniforms will also be repurposed. The park says items in good condition without branding will be donated to local organisations, including C.A.S.A – Centro de Apoio ao Sem Abrigo de Albufeira, the Portuguese Red Cross in Silves and the “101 Donations” solidarity shop run by the Tiny Shelter Association.
Uniforms that still carry the logo will be turned into beds and blankets for employees’ pets, while remaining materials will be given to animal welfare groups such as PRAVI, Pata Ativa and Tiny Shelter.
With the new identity, Zoomarine says it aims to continue creating “memorable experiences” while strengthening its role as a destination where “entertainment and environmental awareness walk side by side”.
