Algarve Tourism has launched a new multimedia campaign targeting the Portuguese and Spanish markets—especially Andalusia—to promote the region as the ideal destination to welcome 2026. With the tagline “Start the year with luck. Start in the Algarve,” the campaign highlights the Algarve as a “lucky charm,” offering light, well-being, authenticity, and memorable experiences.
Inspired by New Year’s Eve rituals, the campaign aims to transform traditional gestures, such as eating raisins, toasting at midnight, or tossing a coin into the sea, into a visual narrative connected to the Algarve landscape and lifestyle. The promotional spot presents these traditions reinterpreted from a sensory perspective, emphasising that “true luck” is starting the new year in a place where sea, light, and joy blend naturally.
The campaign runs until mid-December, with a presence on television, social media, Google Ads, YouTube, and outdoor advertising. In Spain, the investment focuses on the provinces of Seville, Huelva, and Cádiz, through billboards, bus shelters, and digital campaigns targeting travellers interested in leisure, culture, gastronomy, and nature.
In Portugal, the strategy combines television and a strong digital presence to reach families, couples, groups of friends, and travellers seeking inspiring destinations to celebrate the start of the year.
Developed by the agency Comunica.me, the campaign reinforces “Algarve Tourism’s commitment to promoting the region throughout the year and consolidating the destination in the Iberian market, taking advantage of a period traditionally associated with a high intention to travel.”
